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MYTH-BUSTER: WHY DIFFERENT ISN’T ALWAYS BETTER

Here’s a question we get a lot: “Shouldn’t I give a different gift every year? Won’t my guests expect something new?” If you haven’t landed on the ideal gift, it’s only natural to keep trying out new products to see what gets the best reaction. But if you’ve already given the gift of Maui Jim sunglasses, you know how unique and memorable one of our fitting experiences is. And it’s one we’re confident your guests will continue to enjoy. Here are four reasons to give Maui Jim year after year:

1. We add new styles to our product line every year, which means you can always offer your guests something new.

2. Most people aren’t satisfied with just one pair of Maui Jim sunglasses. Our typical customer owns 3-5 pairs!

3. With 130+ styles (aviator, wrap, cat eye, sport and more), there’s something different for every guest, every year.

4. No matter where they live, everyone needs to protect their eye health from damaging glare and sunlight.

Here’s another great reason to go with Maui Jim year after year — we make it easy for you to plan and host a great event. When you work with us, you’re working with a company that pioneered the art of experiential gifting. We’ve conducted more than 10,000 fitting experiences over the past two decades. Let us streamline the process for you!

NEW OPTION: GIVE THE GIFT OF EYE HEALTH

You’re reading this on your computer, right? Or maybe your phone or tablet? Do you ever think about what the light produced by that device does to your eyes? Most of us don’t. But studies show the average person spends about nine hours a day on devices that emit harmful blue light.

A recent VisionWatch survey found that six out of 10 American adults today report digital eye strain symptoms — things like neck and shoulder pain, blurred vision, headaches and dry eyes. It’s like the new carpal tunnel syndrome for office workers, causing eyestrain, blurred vision, headaches and fatigue as well as advancing macular degeneration.

The good news? Our new Blue Light Protect line features lens technology to combat harmful blue light and protect the eye health of those who spend much of their time in front of digital screens. (In other words, most of us.) And now, you can make these crystal-clear, non-prescription lenses part of your next Maui Jim fitting experience!

Just like a traditional sunglass fitting experience, we come to your event with a combination of Blue Light Protect styles to fit a variety of ages and demographics. There’s sure to be one that appeals to every guest’s lifestyle and fashion preferences. Email us corporategifts@mauijim.com for more information about predetermined or custom packages available for your next event!

MYTH-BUSTER: WHY MORE CHOICE ISN’T ALWAYS BETTER

Picture yourself at the grocery store. You need spaghetti sauce, and you’re staring at a shelf of 12 different brands and 47 different varieties. Once you finally make a decision, you’re on to cereal — where you encounter even more options. And so it goes throughout the supermarket. No wonder so many of us dread grocery shopping!

That experience is what scientists call “choice overload,” and research shows it triggers frustration, mental fatigue and sometimes even a sense of loss when people realize they can’t choose everything on offer. We know those aren’t the feelings you’re looking to generate at your next event, and that’s why we chuckle when we hear other gifting providers say, “But you can’t just offer sunglasses. You have to give your guests a choice of products!”

The beauty of a Maui Jim fitting experience is that you ARE offering a choice — the option to pick the perfect pair of sunglasses — without overwhelming your guests. “If you have to waste your time choosing between options that are marginally different then it takes too much energy,” says Axel Linder, a neurobiologist at the Hertie Institute for Clinical Brain Research. “It takes so much effort, and the effort discounts the value of what you eventually get.”

Go with the right choice, not multiple choice. Keep your guests happy and your value high — start planning your Maui Jim fitting experience today!

WELLNESS: THE NEW MEETING TREND

What’s the #1 meeting trend this year? According to this research, it’s wellness — an area that’s growing twice as fast as the global economy. In 2017, $4.2 trillion was spent on wellness products, services and activities.

If you’re looking to weave a health and wellness focus into your next event, Maui Jim sunglasses make the perfect gift. Why? Because sunglasses aren’t just a fashion choice. They protect against damaging UV and blue light as well as skin cancer. A good pair can provide the gift of sight for a lifetime, and our sunglasses do it better than any other brand. Every pair blocks 100% of harmful UVA, UVB and UVC rays.

Be sure to check out our new Blue Light Protect line, too. These crystal-clear, non-prescription lenses protect the eye health of those who spend too much time in front of digital screens — in other words, all of us.

If you’re ready to incorporate wellness into your next event, take a look at the 2019 Wellness in Meetings and Incentive Travel Study from the Incentive Research Foundation for more ideas. Then get in touch with us to plan your Maui Jim fitting experience!

PLANNING SOMETHING BIG? WE’VE GOT YOU COVERED.

If the first half of 2019 has proven one thing, it’s that big is back! We’ve been busy handling all the details for several sunglass fitting experiences for 5,000-plus participants. For us, every event is a big deal, no matter how many guests are attending, but those planning extra-large events say they prefer Maui Jim. Why? These four reasons:

  1. Offer something for everyone. Big events generally mean a big range of attendees. There’s a pair of Maui Jim sunglasses for every age, demographic and lifestyle.
  2. Don’t run out of inventory. Because we’re the manufacturer, we always have access to the sunglasses your guests want — including the latest styles.
  3. Keep costs down with transparency. Our pricing is simple and transparent with no hidden fees. Shipping product from the closest of our 16 international distribution centers can reduce tax and duty, too.
  4. Make it easy. When you’re planning a big event, you have plenty of things to worry about. We make sure the gifting experience isn’t one of them.

Do you have something big in the works? We’re here to help! Tell us about your upcoming event.