orders, pick-and-ship programs, shopping sprees, branded gifts — there are so
many gifting options available these days, it can be hard to keep them all
straight. Here’s a quick cheat sheet on what’s what, along with the pros and
cons of each.
- Bulk order. You choose one item for your entire group.
Pros: Easy to execute. Cons: No element of choice, interaction or brand
- Pick-and-ship. Your guests choose from a list of options and
the gift is shipped to them. Pros: Element of choice. Cons: No interaction,
brand experience or instant gratification — plus too many options can be
- Shopping spree. A reseller offers your guests an onsite
experience with multiple brands. Pros: Suits a wide demographic. Cons: Limited
inventory, additional markups, high minimums, lack of brand knowledge and
danger of “choice overload.”
- One “branded” gift. A reseller offers your guests an onsite
experience with a single brand. Pros: Element of choice. Cons: Limited
inventory, additional markups, high minimums and lack of brand knowledge.
- True brand experience — what we offer at Maui Jim. As the manufacturer, we
have access to the full product line and latest styles, with low minimums and
easy, upfront pricing. Your guests’ experience is our top priority, and we only
staff our events with employees who have extensive brand, product and warranty
Discover what makes Maui Jim the
of event planners and gift recipients alike — then get in touch to start planning your next event!
question we get a lot: “Shouldn’t I give a different gift every year? Won’t my
guests expect something new?” If you haven’t landed on the ideal gift, it’s
only natural to keep trying out new products to see what gets the best
reaction. But if you’ve already given the gift of Maui Jim sunglasses, you know
how unique and memorable one of our fitting experiences is. And it’s one we’re confident your guests
will continue to enjoy. Here are four reasons to give Maui Jim year after year:
1. We add
new styles to our product line
every year, which means you can always offer your guests something new.
people aren’t satisfied with just one pair of Maui Jim sunglasses. Our typical
customer owns 3-5 pairs!
130+ styles (aviator, wrap, cat eye, sport and more), there’s something
different for every guest, every year.
matter where they live, everyone needs to protect their eye health from
damaging glare and sunlight.
another great reason to go with Maui Jim year after year — we make it easy for
you to plan and host a great event. When you work with us, you’re working with
a company that pioneered the art of experiential gifting. We’ve conducted more
than 10,000 fitting experiences over the past two decades. Let us streamline the process for you!
yourself at the grocery store. You need spaghetti sauce, and you’re staring at
a shelf of 12 different brands and 47 different varieties. Once you finally
make a decision, you’re on to cereal — where you encounter even more options.
And so it goes throughout the supermarket. No wonder so many of us dread
is what scientists call “choice overload,” and research shows it triggers
frustration, mental fatigue and sometimes even a sense of loss when people
realize they can’t choose everything on offer. We know those aren’t the
feelings you’re looking to generate at your next event, and that’s why we
chuckle when we hear other gifting providers say, “But you can’t just offer
sunglasses. You have to give your guests a choice of products!”
beauty of a Maui Jim fitting
is that you ARE offering a choice — the option to pick the perfect pair of sunglasses — without overwhelming
your guests. “If you have to waste your time choosing between options that are
marginally different then it takes too much energy,” says Axel Linder, a
neurobiologist at the Hertie Institute for Clinical Brain Research. “It takes so
much effort, and the effort discounts the value of what you eventually get.”
Go with the right choice, not multiple choice. Keep
your guests happy and your value high — start planning your Maui Jim fitting experience today!